Pricing Your Product: A Founder's Guide to Charging What It Is Worth
Price too low and you starve the business. Price too high without proof and you stall. Here is a practical way for founders to set and test pricing.
Making Your First Hire: A Founder's Guide to Getting It Right
Your first employee shapes your company more than any hire after. How founders can decide when to hire, what role to fill and how to choose well.
Your First Ten Customers: How Founders Win Early Traction
Before scale comes proof. A practical guide for founders on finding, winning and learning from the first ten customers who will shape the business.

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